SMO, or Social Media Optimization, is the practice of optimizing social media profiles and content to increase visibility, engagement, and brand awareness. It involves creating and sharing compelling content, optimizing profiles for searchability, and actively engaging with the audience on social media platforms. Here are some key aspects and practices related to SMO:
SMO complements SEO efforts by leveraging social media platforms to increase brand visibility, drive website traffic, and engage with the target audience. By optimizing social media profiles, creating compelling content, and actively engaging with followers, businesses can enhance their online presence and establish a strong social media presence.